FORD
TRUCK DADVICE

After thousands of miles on the road, Ford Truck Dads have developed their own version of life wisdom.

We crowned this subset of parental counsel ‘Truck Dadvice’ and asked the Ford audience for the invaluable guidance their heavy-hauling fathers had passed on to them.

We then put it all in a physical book, dropped it on Father’s day and all gave our dad’s a hug.