PURE GOLD
MALUMA FEAT. THE SUN
Michelob ULTRA Pure Gold is now brewed with 100% solar electricity.
To celebrate, we asked reggaton icon, Maluma, to collaborate with the biggest star of them all: The Sun.
Using the sound of the sun, Papi Juancho created a summer hit that launched Pure Gold into culture.
NASA is to thank for making this all possible, we sampled their recordings of everyone’s favorite burning orb.
For maximum social impact, we dropped Pure Gold’s solar news, along with the track, on Earth Day.
CREATIVE DIRECTION: MATT MULVEY & CHRISTINE SANTORA
ART DIRECTION: GRANT MASON
RESPONSIBILITIES // CREATIVE DEVELOPMENT / COPYWRITING / INFLUENCER STRATEGY / SOCIAL STRATEGY