Manspreading. Showtime. Giant rats. Orange puddles. Pronouncing Hoyt-Schermerhorn.
Getting around New York City is always an experience.
Luckily Lyft is here to take the struggle out of the schlep.
These ads were placed on and around the subway, relating to people on their journeys.
CREATIVE DIRECTION: STUART JENNINGS & ERIC HELIN
ART DIRECTION: ALISON JOSEPH
RESPONSIBILITIES // CREATIVE DEVELOPMENT / COPYWRITING